How To Make Sure People Read Your Website Copy

In today’s online world, people are looking for an answer or information and want to read and understand it quickly. They usually skim website pages and if there is too much writing and if it’s not written for their needs and in their “voice” they will usually leave the website to look at a different one. Always remember to keep everything super short and easy to read. Ideally, use a quick visual like an infographic or a video to get out your message. Also, always write with your buyer in mind, not your business or boss.

Check out this article by RePost

 

Is anyone reading your health content? (via http://worldofdtcmarketing.com)

 Understanding how people read on the web and search for information can directly influence how we design our webpages and websites. The truth is, people are going to skim and scan all the content you’ve written, looking for something that catches…

What do you think about this? A lot of businesses are so used to writing for their industry more than to the reader. How is it working for your business? Leave a response below.

Jill Juneja
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Jill Juneja

Marketing + Business Coach & Mentor at How Tos of Internet Marketing
I help small business owners, solo-professionals, & coaches market + brand + grow + make more sales in today's online world. I specialize in digital marketing, website & blog strategy, SEO, social media, email marketing & attracting & converting the ideal audience into long-term fans & customers. Ready to boost your business to the next level? Contact me @ jillk@jilljuneja.com.

You can find me on my other sites at jilljuneja.com & themagnificentmindset.com.
Jill Juneja
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