Using Facebook Paid Advertising Methods

Facebook has millions of users so it is an obvious choice when it comes to marketing your business online. This is a huge community of people who love to share posts and images. If you can create a targeted ad you have the potential of increasing your website traffic many times over.

As with any paid advertising method things change over time and what works one year may not necessarily work the next. This is why it is important to stay up to date with all the changes which happen at Facebook. You will know exactly how to advertise and what their policy is regarding ads.

Businesses can use Facebook ads to promote their business. One popular method is to set up an ad that encourages people to Like your page. For this to work you must have set up a Facebook Page for your business.

As you can appreciate the more Likes your page has the more visitors and traffic it will see. This is why many marketers find investing in Facebook ads to be extremely profitable.

It is possible to create direct sales ads in Facebook as well. What this means is that you are paying for someone to click through your ad in order to go to a sales page. This is normally made very clear in your ad and is a good way of attracting serious buyers.

To set up an advertising page you will find promotional links on your page. Facebook is quite good about letting you know about their advertising opportunities. The good thing with this method of paid advertising is that the more click throughs your ad receives, the lower your cost per click becomes.

Some very well known marketers are able to target great traffic for as low as a penny per click. You can imagine how nice this would be on your advertising budget.

The biggest problem with paying for traffic is the cost and many new marketers are terrified of spending way too much money. With Facebook ads you can set a daily spending limit and you can pause your ad as necessary. This provides you with a good sense of security and makes trying out Facebook ads a viable choice for any new marketer.

To discover more information on using Facebook ads simply log into your account and look for advertising your business on Facebook. This is an extremely helpful resource which will help to relieve any fears that you may have.

Jill Juneja
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Jill Juneja

Marketing + Business Coach & Mentor at How Tos of Internet Marketing
I help small business owners, solo-professionals, & coaches market + brand + grow + make more sales in today's online world. I specialize in digital marketing, website & blog strategy, SEO, social media, email marketing & attracting & converting the ideal audience into long-term fans & customers. Ready to boost your business to the next level? Contact me @

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Jill Juneja
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