Should You Pay for Website Traffic?

One of the biggest questions regarding traffic to your website is whether you should pay for traffic or not? This question has been up for debate for a long time and we will attempt to answer it within this article.

Marketers who pay for traffic will tell you that this was their best investment ever. The downside is you often hear about marketers who have lost hundreds or thousands of dollars due to using paid traffic. No-one wants to lose money so just what is your best course of action?

You really need to do your homework and research each method that you are considering to use. Don’t just sign up for an account and blindly send out ads. Take the time to research how they suggest setting up your advertising method and read their guidelines as well as any terms and conditions.

Remember there are various types of paid traffic available and some of the most popular include:

  • Google Adwords
  • Bing Ads
  • Banner Advertising
  • Ezine and Solo Ads
  • Facebook Ads

When you start searching for paid traffic sources you will find a ton of companies offering many different kinds of advertising. Be careful if you sign up with a large company, you don’t want to commit to having to use them for the long term. Instead you want to be able to test various ways to advertise and see which ones bring you the best results.

There are many opinions on what results you can expect to see with paid traffic. Much of it will depend on how targeted your ads are. Of course the better the ad the more traffic or leads you will generate from it.

Sites like Google and Bing have customer service representatives that will help you set up your ad. They also offer discounts and coupons when setting up your first campaign. Other companies will often send you discount coupons if you use their services. Hosting companies do this on a regular basis, just do a search for Google Adwords Coupon to find one that you can use to get started with.
Sites like Google and Bing have customer service representatives that will help you set up your ad. They also offer discounts and coupons when setting up your first campaign. Other companies will often send you discount coupons if you use their services. Hosting companies do this on a regular basis, just do a search for Google Adwords Coupon to find one that you can use to get started with.

Jill Juneja
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Jill Juneja

Marketing + Business Coach & Mentor at How Tos of Internet Marketing
I help small business owners, solo-professionals, & coaches market + brand + grow + make more sales in today's online world. I specialize in digital marketing, website & blog strategy, SEO, social media, email marketing & attracting & converting the ideal audience into long-term fans & customers. Ready to boost your business to the next level? Contact me @ jillk@jilljuneja.com.

You can find me on my other sites at jilljuneja.com & themagnificentmindset.com.
Jill Juneja
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